Midmark Medical Continues Implementation of its Sales Modernization Process

Dayton, OH
Providing single point of contact to better align sales force with customers

DAYTON, Ohio, Dec. 8, 2016 — Midmark today announced the continued modernization of its medical sales force to better align with its customers and how they wish to transact business. Effective Jan. 1, 2017, the new sales structure will include eight regions led by a regional director who will be responsible for the entire Midmark portfolio for that region. In many instances, the Midmark territory portfolio manager, single point of contact, will be working in a tighter geographical area, allowing greater focus on our customer and distributor partner relations. Enterprise specialists with a focus on planning and design and integrated diagnostic devices will also report to the regional director and work closely with the territories, enhancing workflows that will result in better value for Midmark customers.

Vice President of Sales, Medical Division Matt Bourne stated, “As our products and services portfolio becomes more sophisticated based on the innovation we continue to develop, the idea of providing a single point of contact for our end-user customers and distribution partners allows for a more efficient and productive process. We will support the intricacies of our portfolio as well as the delivery and implementation of our solutions through regional subject matter specialists while remaining very much aligned with the Midmark strategic account executive team. These teammates will be working primarily at the enterprise level.”

The sales modernization process has continued to evolve based on the structure that went into effect two years ago to better position Midmark’s complete product and services solution. The structure supports a collaborative team selling environment that maintains focus on value creation for Midmark’s healthcare system customers.

About Midmark
Midmark Corporation, a privately held company, founded in 1915, is committed to providing innovative products and workflow solutions to healthcare professionals around the world. Offering full lines of exam and procedures tables, as well as workstations, casework, instrument processing, digital diagnostics solutions, real-time locating system (RTLS) technology and more, Midmark is focused on continuously improving physician workflows and enhancing patient-caregiver interactions. Midmark’s more than 1,500 teammates worldwide are dedicated to redefining the future of the clinical space and making a positive difference in the practice of healthcare. Headquartered in Dayton, Ohio, Midmark maintains production and administrative offices in Versailles, Ohio, as well as six other locations in the United States and international locations in India, Italy and the United Kingdom. To learn more about Midmark, visit midmarkclinicalsolutions.com or midmark.com, and follow Midmark on Facebook, LinkedIn, Twitter and YouTube.

Susan Kaiser
Media and Communications Manager

Midmark Corporation
Phone: 937.528.7529