By John Wells, chief commercial officer, Midmark
In 2017, Midmark announced construction of new technology and customer experience centers in Ohio. Construction of the facility is on schedule and we are beginning to prepare for our transition to the new space. Where there recently was a deep hole in the ground, there is now a building taking its final shape. We are really excited for these additions to our Versailles campus.
Once completed, the state-of-the-art technology center will play an important role in development of Midmark products and services to impact how healthcare is delivered in the three markets we serve—medical, dental and animal health. It will bring together Midmark engineers and designers as well as experts from across the company to develop new approaches, innovative technologies and proven solutions to enable a better care experience for caregivers and patients.
The customer experience center will include an interactive learning experience for our customers, where we can gain valuable feedback and work closely with them to improve quality of care and clinical outcomes for their customers.
We are creating facilities and resources that enable Midmark to bring innovation and new ideas to the point of care. For instance, these centers will significantly enhance and strengthen our research and product development as data analytics and connected technology and devices are revolutionizing healthcare. We are well positioned to be a central part of this transformation.
There is a growing need in healthcare for connected technology and devices. Much of this is being driven by the consumerization of healthcare. Patients are demanding to be connected with their healthcare in the same way they are connected within other aspects of their lives. Look no further than fitness tracking devices or apps that help patients manage chronic conditions or put them in touch with their physicians.
This greater connectivity is paving the way for the digitization of the patient visit; which in turn promises to bring more accurate and in-depth data to the point of care ecosystem.
For example, advanced digital analytic tools, artificial intelligence and machine learning are transforming how clinicians manage patient care—identifying patients who may be at risk or identifying the best choices for intervention. When disparate data sources are combined with modern smart analytics, the “data snapshot” of the patient basically goes from a blurry two dimensional picture to a high-resolution three dimensional image.
Creating a digital ecosystem at the point of care is important for realizing better care experiences and outcomes. Being able to put accurate, actionable and relevant data at the physician’s fingertips is perhaps the most important benefit to achieving greater connectivity and integrating new technology. Not only will it help improve outcomes, it will also allow physicians to more effectively use their valuable time with patients at the point of care.
It’s an exciting time to be on the forefront of change as new technology is transforming the way healthcare is delivered. It’s even more exciting as we share our experience and expertise with our customers and the industry.