Privacy Policy

Your privacy is important to us. We have created this Privacy Policy (this “Policy”) to notify you how we treat personally identifiable information and other information that we collect and store through the websites of Midmark Corporation and its subsidiaries and affiliates, including Midmark EMEA Limited (collectively “Midmark”). Midmark websites include, but are not limited to, www.midmark.com, www.midmarkanimalhealth.com, www.midmarkserviceparts.com, www.midmarkclinicalsolutions.com, and any other Midmark websites accessible through them (the “Midmark Sites”). This Policy applies only to information collected by the Midmark Sites and does not apply to information you post to public areas or third-party websites, except as set forth herein. This Policy imposes no duties on Midmark not imposed by state, federal, or other applicable law.

The Midmark Sites are owned and operated by Midmark. Any inquiries about this Policy should be directed to Midmark at info@midmark.com, 1-800-Midmark, or by mail to:

Midmark Corporation
Attn: eMarketing
1700 S. Patterson Blvd., Suite 400
Dayton, Ohio, U.S.A. 45409

This Policy is incorporated by reference into the Terms and Conditions Agreements to which you agreed upon entering any of the Midmark Sites and, as such, shall be governed by and construed in accordance with the internal laws of the State of Ohio, without reference to conflict of law principles. By accessing any of the Midmark Sites and providing Midmark with personally identifiable information and data, you consent to the exclusive jurisdiction of the State of Ohio for any and all disputes or actions that may arise. This Policy is independent from Midmark offline personal data collection practices. Personally identifiable information and data about you includes information such as your name, birth date, e-mail address or mailing address, and any other information or data that is identified with you personally (“Personal Information”). In some countries like those in the EU, things like IP address or cookies and mobile device identifiers may also be considered Personal Information.

 

Children. Midmark does not knowingly collect data or Personal Information from children under the age of 13 years. If you are under 13, DO NOT provide any Personal Information. If you have reason to think that a child has provided Personal Information to Midmark, contact us at info@midmark.com, and we will use commercially reasonable efforts to delete that information from our databases.

What and How We Gather Information From Users.

The information we learn from you helps us personalize and improve your experience at the Midmark Sites. The following are the types of information we gather:

Information You Provide: We receive information if and when you register for any of the Midmark Sites, create an account, or make purchases through any Midmark Site. Any Personal Information you provide is voluntary or is necessary for the purposes for which it is to be used. Sensitive Personal Information is only collected if you affirmatively choose to provide it. You have no obligation to provide the information requested on any Midmark form, but the failure to do so can impact Midmark’s ability to respond to your inquiry, problem, request, or other communication, and may result, in the case of a warranty or other service request, in the denial of such a request.

E-mail / Opt-Out: If and when we ask for your Personal Information, such as an e-mail address, to share with our third-party promotional partners or non-affiliated advertisers, you have the opportunity to ‘opt-out’ of providing such information. During the registration process or at other places on the Midmark Sites, you may have the opportunity to indicate areas about which you would like to receive more information. Generally, Midmark does not ask for sensitive Personal Information. If Midmark does ask, you will be required to specifically “opt-in” for its processing and/or sharing. You may opt-out at any time if you change your mind by logging into your profile and changing your email preferences, if applicable, by clicking on the appropriate link in e-mails sent to you, or by contacting Midmark per this Policy.

Automatic Information: We automatically receive and record certain types of information whenever you interact with us. This information, which is recordable any time you use the Internet, includes the Internet Protocol (IP) address used to connect your computer to the Internet; your domain name, if any; and computer and connection information, such as browser type and version. In addition, like many websites, we use a technology called “cookies” to record your activity while visiting the Midmark Sites. We use this information to learn how you use the Midmark Sites, to remember your preferences, and to diagnose problems.

How we use your information:

 Personal Information may be used to create personalized content, services, and advertising on Midmark Sites, as well as to better understand your preferences. We take commercially reasonable steps to ensure that your Personal Information is reliable for its intended use, accurate, complete, and current. The Midmark Sites may combine information that you voluntarily give us with information provided by third parties and affiliates.

How and when do we share your information:

Aggregated Usage Information: We may provide aggregated usage information to third parties, such as content licensors and advertisers, for diagnostic, billing, and sales purposes. However, such information will not include any Personal Information. This information is purely statistical in nature and cannot be tied to you.

Links & Advertisements: To better serve you, we may provide you with external links to other sites which we think can offer you useful information and services. Any external (non-Midmark) websites to which we provide links are subject to their own privacy policies, and you will need to review those policies. We have no control over or responsibility for the privacy practices of any external sites. Additionally, we use third-party technology to serve advertisements to you and allow third parties to access their own cookies on your computer. Use of cookies by third parties is subject to their own privacy policies and not this Policy.

Unsolicited Information & Ideas: Any communications you send to Midmark or Midmark Sites by e-mail or any other means are not confidential and Midmark is under no obligation to refrain from reproducing, publishing (except for Personal Information), or otherwise using them in any way or for any purpose. Midmark shall be free, but is under no obligation, to use the content of any such communications, including any ideas, inventions, concepts, or techniques for any purpose, including development, manufacture, market, and sale. The sender of any such communications to Midmark Sites shall be responsible for the content contained therein.

Processing of Personal Information and Data. As part of Midmark’s on-going commitment to provide its customers and end-users with Midmark- and Ritter-branded products manufactured in the United States of America, Midmark may process the Personal Information it collects or receives from you in the United States of America. By use of the Midmark Sites and providing Midmark with Personal Information, you consent to the processing of the Personal Information by Midmark in the United States of America.

More Information About Cookies. Cookies are small data files placed on your computer’s hard drive through your Web browser that enable us to personalize your Web browsing experience. The “help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, disabling cookies may prevent you from taking full advantage of some of the features on the Midmark Sites.

 In addition to the third-party sharing previously discussed above, the Midmark Sites may share your Personal Information as follows:

We may rent, sell, or share Personal Information about you with third parties only in order to provide services or products that you have requested or that provide services to us (such as data processing services, credit card processing, or marketing services); when we have your permission; or as otherwise described in this Policy. Our affiliates and third-party providers use any such data in accordance with this Policy may need Personal Information to perform their functions, and may use this Personal Information to contact you in the future to tell you about products or services we think will be of interest to you (of which you may opt-out as previously explained above). These companies are not authorized to use the information we share with them for any other purpose.

We will disclose Personal Information if required by law, such as in response to a subpoena or similar legal process, as necessary to enforce the Terms and Conditions Agreements for the Midmark Sites, or as necessary to protect your vital interests. In the event of a corporate sale, merger, reorganization, dissolution, or similar event, user information, including Personal Information, may be one of the transferred assets. We will not be liable for your information no longer in our possession.

How Is the Collected Information Protected? While no method of data transmission is guaranteed against unlawful third-party interception or other misuse (for example, e-mail sent to or from the Midmark Sites may not be secure), Midmark uses commercially reasonable efforts to ensure protection of your Personal Information from unauthorized access, disclosure, alteration, and destruction. Data collection and processing, by Midmark, its affiliates, and third-party providers may occur in the United States of America.

How Do I Learn More About the Information Collected? If you have any questions or concerns about the information collected about you or this Policy, please contact us at the following email address: info@midmark.com.

Your Rights. In addition to other rights specified in this Policy, you have the following rights: (i) the right to object, for legitimate reasons, to the processing of your Personal Information; (ii) upon proof of identity, the right to access information with respect to whether Midmark is processing your Personal Information, the purposes of such processing, the categories of Personal Information processed, the recipients of your Personal Information, locations where your Personal Information is transferred or processed, the manner in which the Personal Information was communicated to Midmark, and, to the extent your Personal Information is automatically processed, information that enables you to understand and challenge the underlying logic of such processing to the extent a decision by Midmark is directly impacted by such processing; and (iii) the right to amend, rectify, complete, update, lock, or delete any of your Personal Information that is inaccurate, incomplete, ambiguous, out-of-date, or expired, or the collection, use, communication, or maintenance of which is prohibited under applicable law or incompatible with the purpose for which it was originally collected or subsequently authorized. We may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort (for instance, requests concerning information residing on backup tapes), jeopardize the privacy or rights of others, would be extremely impractical, or for which access is not otherwise required.

European Union Residents. If the EU General Data Protection Regulation (GDPR) applies to you, you have certain personal data rights, including to access what Personal Information we have about you, make corrections or updates to it, instruct us to delete that information, or receive a portable copy of that information. If you are a resident of the European Union, you may access the Personal Information we hold about you, request that inaccurate, outdated, or no longer necessary information be corrected, erased, or restricted, and ask us to provide your data in a format that allows you to transfer it to another service provider. You also may withdraw your consent at any time where we are relying on your consent for the processing of your Personal Information. You may also object to our processing of your Personal Information where that processing is based on our legitimate interest. If you would like more information about data protection and your personal data rights in general, please visit the European Data Protection Supervisor’s site at https://edps.europa.eu/data-protection/ . If you are not happy with our response to your requests, you may lodge a complaint with the data protection authority in your country. If you have questions or would like to contact us about your rights under GDPR, you may contact us at the following email address: info@midmark.com.

Change to Privacy Policies. We reserve the right to change this Policy at any time without notice. Please check this page periodically for any changes. By continuing to use any of the Midmark Sites, you accept all such changes.